Marketing & Sales Lead

About PlayMada Games:

PlayMada Games is a small but passionate team of educators, designers, & developers creating digital STEM learning resources for middle & high school students. Our focus is on building a deep understanding of STEM concepts by combining rigorous pedagogy & thoughtful interactivity. Our products turn the abstract into concrete learning.  Our first two products are CanFigureIt Geometry ( and Collisions (  CanFigureIt Geometry is a highly interactive, easy-to-use digital learning tool that helps students work through proofs while exercising their deductive reasoning skills. Collisions is a digital learning resource, grounded in the rules of chemistry, that allows students to explore core concepts by visualizing and manipulating the building blocks of matter.

About the Role:

PlayMada Games is looking for a creative, strategic & innovative self-starter to work closely with our product team to conceptualize & execute a wide range of marketing & sales initiatives. Through in-depth product knowledge, the Marketing & Sales Lead will build an effective strategy to communicate our products value to targeted, prospective customers & translate this to compelling assets that work for the relevant channels & campaigns in order to achieve our company sales goals.

The Lead will have a strong grasp on competitive & market analysis with an understanding of how to effectively leverage those findings. He or she will be responsible for generating measurable awareness of our products & subsequently building MQLs that can be integrated into a sales pipeline. The Lead will build meaningful & key community relationships in order to achieve sales & retention goals.

Our ideal candidate will have proven success in driving new business & maintaining strong client management & retention. He or she will possess outstanding communication & creative skills, with proven success integrating both effective marketing & sales, into the larger business objectives.

The Marketing & Sales Lead will report to the Founder/CEO & work closely with the Executive Creative Director & Outreach Manager.

Duties & Responsibilities:

Marketing Responsibilities

Product Marketing – 25%

  • Own marketing communications by developing & executing a strategic marketing plan that will result in increased product visibility & profitable growth
  • Support & guide the creation of digital product demonstrations  
  • Create branded collateral, in partnership with Product Team, that includes in-depth product knowledge & classroom benefits
  • Guide website optimization & maintenance
  • Lead digital campaign strategy, execution & analytics  
  • Utilize & understand data to continuously improve efficiency of marketing tactics; establish & monitor KPIs
  • Establish & manage key partnerships that will drive user growth & brand recognition
  • Maintain our presence on external sites & ensure any info is accurate & up to date
  • Create compelling, clear, & concise messaging to explain the product’s value propositions
  • Brainstorm, execute, & optimize targeted, creative, content marketing campaigns across multiple channels including but not limited to social media, email, SEO, landing page generation, live events, etc.

Content & Thought Leadership – 10%

  • Improve social media presence with compelling & consistent content
  • Pursue placements in key media/publication spaces
  • Create content around STEM (science, technology, engineering, & mathematics) that establishes the company as an expert

Events – 15%

  • Build a comprehensive & curated calendar covering national events/industry happenings with planned, strategic presence before during & after key events
  • Assist with coordination of event logistics
  • Work with our pedagogy & outreach leads to generate & bolster attendance for webinars, teacher workshops, & other promotional events

Sales Responsibilities

Drive sales, growth & retention via relationships – 40%

  • Maintain an ongoing understanding of current climates within school districts, including challenges education leaders face integrating technology in classrooms
  • Leveraging mutual connections to start conversations with decision makers
  • Cold outreach on LinkedIn, phone, email – as appropriate
  • Create & deliver sales presentations, both in-person & virtually, that educate attendees on products & spark meaningful dialogue & inquiries
  • Identifying & attend events; joining organizations; other relevant grassroots efforts
  • Leveraging existing teacher/champion/ambassador programs to create further traction & new engagement

Develop, execute, & manage the lead generation & conversion funnel – 10%

  • Maintain timely & accurate reporting of the pipeline, account plans, & territory management activities to drive new & retain existing business
  • Diligent but respectful & relevant follow-up with prospects & leads
  • Achieve quarterly & annual revenue targets


  • 4-6 years experience in marketing & sales/business development with track record of success
  • Bachelor’s Degree in creative or communication-related field
  • Sales experience in the Education / Ed Tech industry a plus
  • Experience working within a startup work environment with small teams & limited budgets preferred
  • Creative & innovative story teller, both at a brand & product level
  • Strategic problem-solving skills & data-driven decision-making abilities
  • Experience identifying actionable insights within past marketing campaigns
  • Exceptional analytical, verbal, & written communication skills across varied channels
  • Ability to accurately express complex concepts with simplicity & clarity
  • Impeccable aesthetic, & attention to detail & design
  • Self-motivated, self guided, team player
  • Ability to take risks & think outside the box
  • Ability to organize, prioritize & multitask effectively
  • Experience managing paid media campaigns
  • Highly engaged across social media channels
  • Knowledge of marketing & sales tools (Mailchimp, Hootsuite, WordPress, Netsuite, etc.)
  • Ability to strategically negotiate with mutually beneficial results
  • Experience organizing & maximizing event/tradeshow ROI
  • Willingness to travel, regionally (approximately 30%)
  • Adobe Creative Suite CS5+ / graphic design experience a plus
  • Passion for education & love of STEM  a plus

How to Apply:

Please send cover letter, resume, & any relevant links to: with the subject heading “Marketing & Sales Lead”

Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, veteran status, nationality or sex.